Think Local Act Personal
Think Local Act Personal
Making complex social care ideas clear, human and usable
THE CHALLENGE
How do you turn complex policy into actual change?
Think Local Act Personal’s mission – to make social care more personalised – is powerful but difficult to communicate.
Complex policy ideas like co-production and Direct Payments needed to feel clear, human and practical for the people working to deliver them.
HopeWorks was brought on-board to ensure that their communications were clear enough to help people easily understand and apply these ideas in practice.
THE CHALLENGE
How do you turn complex policy into practical change?
Think Local Act Personal’s mission – to make social care more personalised – is powerful but difficult to communicate.
Complex policy ideas like co-production and Direct Payments needed to feel clear, human and practical for the people working to deliver them.
HopeWorks was brought on-board to ensure that their communications were clear enough to help people easily understand and apply these ideas in practice.
The approach
Understanding the organisation from the inside out
We ran workshops with internal and external stakeholders to explore what TLAP meant to them, where its value was most strongly felt, and where its messaging wasn’t matching people’s experience. This helped surface the core ideas that needed to be communicated more clearly.
Evolving the brand to reflect the people TLAP serves
We developed an expanded visual identity with a broader colour palette to better reflect the diversity and individuality at the heart of personalised care.
Co-producing imagery with people who draw on social care
A new photo library was developed with people who draw on care and support. This ensured that images used across the website and communications felt authentic, contemporary and respectful.
Designing communication around practical learning
The communications strategy focused on helping people apply TLAP’s ideas in practice. This led to the development of structured learning hubs and a new e-learning approach to help practitioners understand the fundamentals of Direct Payments.
“HopeWorks does exactly the kind of work that so many organisations need but often struggle to do well – turning complex ideas into something clear, human and usable.”
DR CLENTON FARQUHARSON CBE,
THINK LOCAL ACT PERSONAL
What we delivered
- Refreshed visual identity and expanded colour palette
- Co-produced photography library
- Redesigned TLAP’s main website and developed structured learning hubs
- Built the Making It Real website to support practitioners implementing personalised care
- A range of practical resources for use by local authorities and practitioners, including the popular ‘Understanding Direct Payments’ learning series
- Social media templates and campaigns
- Report and publication templates
What we delivered
- Refreshed visual identity and expanded colour palette
- Co-produced photography library
- Redesigned TLAP’s main website and developed structured learning hubs
- Built the Making It Real website to support practitioners implementing personalised care
- A range of practical resources for use by local authorities and practitioners, including the popular ‘Understanding Direct Payments’ learning series
- Social media templates and campaigns
- Report and publication templates
+52%
LinkedIn follower growth over 18 months
+48%
increase in website traffic year-on-year
1 in 3
local authorities embedded our Direct Payment modules into their in-house training
+52%
LinkedIn follower growth over 18 months
93%
of e-learning users told us the resources would positively impact on their practice
+48%
increase in website traffic year-on-year
1 in 3
local authorities embedded our Direct Payment modules into their in-house training
+52%
LinkedIn follower growth over 18 months
93%
of e-learning users told us the resources would positively impact on their practice
+48%
increase in website traffic year-on-year
Spotlight project
Understanding Direct Payments
The challenge
TLAP holds deep knowledge about what needs to change in social care, but like many organisations, the default output is often another report – valuable, but not always the most effective way to reach busy frontline professionals.
They needed a better vehicle for sharing core ideas around Direct Payments: something more practical, accessible and likely to influence day-to-day decisions across local authorities.
The approach
We proposed a tailored e-learning series as a more effective way to turn complex guidance into action. Rather than asking people to work through policy documents, the aim was to make the core principles simple, digestible and easy to apply in practice.
We facilitated a collaborative development process with people working across care and support, shaping the content around real experiences and challenges. We then created the learning series itself, alongside launch communications and promotional assets to support adoption across the sector.
1 in 3
local authorities embedded our Direct Payment modules into their in-house training
93%
of e-learning users told us the resources would positively impact on their practice
Spotlight project
Understanding Direct Payments
The challenge
TLAP holds deep knowledge about what needs to change in social care, but like many organisations, the default output is often another report – valuable, but not always the most effective way to reach busy frontline professionals.
They needed a better vehicle for sharing core ideas around Direct Payments: something more practical, accessible and likely to influence day-to-day decisions across local authorities.
The approach
We proposed a tailored e-learning series as a more effective way to turn complex guidance into action. Rather than asking people to work through policy documents, the aim was to make the core principles simple, digestible and easy to apply in practice.
We facilitated a collaborative development process with people working across care and support, shaping the content around real experiences and challenges. We then created the learning series itself, alongside launch communications and promotional assets to support adoption across the sector.