Activating the power of networks to create global change

How can a global network turn local action into collective power?

Family for Every Child is a global network of local NGOs working to protect children and uphold their rights.

Its decentralised model is one of its strengths, but it also creates fundamental communications challenges:

  • Members operate independently, with different priorities and realities
  • The issues they work on are complex and sensitive
  • Shared campaigns need to work across countries and cultures, without central control over delivery

Communications had become fragmented, with inconsistent messaging limiting the network’s ability to build momentum and demonstrate collective impact.

At the same time, the organisation’s brand and messaging lacked clarity, with no flexible visual system and a proposition that was difficult to articulate.

The challenge was not simply to improve the brand, but to create a communications approach that could work across a decentralised global network.

The approach


Clarifying the core narrative
We established a clear foundation for communications by developing a Theory of Change and defining what campaigns were intended to achieve – moving beyond awareness to focus on meaningful outcomes.

Designing for a network
Created messaging frameworks and tools that could be used across different countries and contexts, balancing global consistency with the flexibility needed for local adaptation.

Connecting strategy to execution
Ensured that strategy translated into practice – developing not just ideas, but practical tools, assets and systems that could be applied across campaigns, content and fundraising.

Embedding communications across the organisation
Aligned communications across key areas – including campaigns, fundraising, publications and digital – creating a more coherent and consistent approach overall.

“HopeWorks combines strategic thinking with technical delivery in a way that’s rare. They get under the skin of complex issues and turn them into clear, effective communications.”

Andrea Thompson
Director of Fundraising and Communications

Blue Umbrella Day


As part of the wider partnership, we developed Blue Umbrella Day – a global campaign designed to turn coordinated local action into collective influence.

Rather than creating a campaign that depended on central delivery, we designed a model that local partners could adapt and lead themselves, multiplying activity across the network.

This included:

“HopeWorks helped us shape the Blue Umbrella Day campaign to influence audiences while handling a sensitive issue with care. Their ability to reflect on-the-ground realities and work across cultures was key to its success.”

Lopa Bhattacharjee
Director of Impact
Family for Every Child

Family for Every Child needed a website that could communicate its mission more clearly while handling the practical demands of a global organisation, from donations and CRM integration to video, research and a substantial resource library. We rewrote the core content, developed the new visual direction, directed video content and oversaw the build through to launch. The result was a more open, engaging and flexible website that reduced ongoing costs while giving Family for Every Child a stronger platform for its work, supported by an ongoing communications relationship rather than a one-off redesign.

Think Local Act Personal

We developed a messaging framework, website, a suite of downloadable resources, and ongoing communications to support the promotion of Think Local Act Personal's 'Making It Real' initiative – resulting in a significant growth in audience reach.

Dementia Change Action Network

The Dementia Change Action Network, or DCAN, was set up to connect people and organisations around one shared goal – to tackle key challenges faced by people living with dementia, together.

We were approached by DCAN to support them through the whole branding process – from defining key messages and naming the organisation through to visual identity and design of key publications.

Wellbeing Teams

Wellbeing Teams set out to rethink homecare around health, purpose and connection, and needed a brand that felt as different as the model itself. We developed the identity, messaging, website and wider communications, creating a flexible system that helped the organisation reach people looking for care, potential team members, commissioners and policymakers – while building visibility, attracting funding and strengthening its reputation as an innovative voice in social care.

UK Trade & Investment

UK Trade & Investment support British businesses to sell their products and services overseas. For their upcoming trade missions to Asia, they needed an identity that would promote what they do while remaining respectful to local markets and cultures. The new imagery needed to look fresh and modern, highlight the diversity of British business, and communicate the future-focused attitude of British commercial interests.

National Co-production Advisory Group

Logo design for the National Co-production Advisory Group – a group of people with lived experience of drawing on care and support who work together to promote personalised care and support at a national, regional and local level.

Family for Every Child

Around the world, millions of children are living a life on the move. Some children leave home to access rights and opportunities elsewhere; whereas other children are forced into moving to avoid war or conflict, to escape natural disasters, or for other reasons.

Family for Every Child wanted to highlight the challenges faced by children who are living their life on the move. They commissioned us to develop a brand identity for a digital awareness campaign, and to support this with key messages and the development of social media assets.

NHS

Wayfinding for a new NHS health centre in the borough of Knowsley, Merseyside.

Chinese Arts Centre

Our new website for Manchester's Chinese Arts Centre led to a post-launch increase in site visitors, social shares, and online shop sales.

Lion ALERT

A modern new website for the charity Lion ALERT, alongside designs for merchandise for their online shop.

Mirfield Town Council

Mills, Mines and Malt was created to bring new life to an old canal towpath in Mirfield, West Yorkshire, through a community arts trail rooted in the area’s industrial history. We developed a bright, distinctive identity, signage and printed maps designed to capture attention while still reflecting the character of the place.

Family for Every Child

We wrote, edited and designed Family Matters magazine from end to end, interviewing staff and supporters, shaping stories, writing donation appeals and creating links into the organisation’s wider website and fundraising activity. The magazine became a way to bring the work to life, deepen supporter engagement and give readers clear reasons to stay involved.

Family for Every Child

We wrote, edited and designed Family for Every Child's annual reports, bringing their story to life in an engaging way while meeting statutory reporting requirements.

Alzheimer's Society

We created a range of new materials for Alzheimer’s Society, for both internal and external use, including printed brochures, infographics, and colleague workshop aids. Each product was the result of an end-to-end collaborative service. From idea generation to copywriting, edits to final design, HopeWorks worked with Alzheimer’s Society every step of the way to ensure their message and training evolved in lockstep with social and political changes.

Helen Sanderson Associates USA

We designed and built a website for Helen Sanderson Associates USA, refreshing the brand in the process.


  • Family for Every Child

    Brand refresh and website

  • Think Local Act Personal

    Web, resources and communications support

  • Dementia Change Action Network

    Branding, website and launch communications

  • Wellbeing Teams

    Branding, website and ongoing communications

  • UK Trade & Investment

    UK in China brochure design

  • National Co-production Advisory Group

    Logo design

  • Family for Every Child

    Childhood on the Move campaign

  • NHS

    Wayfinding

  • Chinese Arts Centre

    Web

  • Lion ALERT

    Web

  • Mirfield Town Council

    Arts trail branding and wayfinding

  • Family for Every Child

    Donor magazine strategy, writing and design

  • Family for Every Child

    Annual report writing, editing and design

  • Alzheimer’s Society

    Communications support

  • Helen Sanderson Associates USA

    Web design and build

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Let’s make change happen.